Today, more than 25 million Snuggies® have been sold, making the  brand an exemplar for one-of-a-kind products seeking mass consumer acceptance. With tens of thousands of inventions conceived each year, turning an innovative new product into a consumer staple isn't easy. It requires creativity, ingenuity, and persistence to break into a market and convince consumers they need something that "never existed" before... Now becomes a Marketing Sensation!